If GenZs are serious about ANYTHING, it's their MUSIC.Until last night, Spotify Wrapped was just around the corner. All active listeners taking over the internet posting their thoughts and sharing memes of how their Spotify Wrapped this year would be directly influenced by the situations they’ve endured during this year. For these situations are again directed related to the kind of music they’ve heard. So, having a heartbreak would either turn you into an Arijit Singh fan this wrapped or good old Snoop Dogg rap works just fine. Similarly, hard rock and techno genres of music would dominate a gym freak’s wrapped playlist.
To our beloved millennials Spotify Wrapped might not be that big a deal but to the GenZs it is as awaited and grand as the IIFA Awards used to be for millennials. Remember when New Year's Eve would be spent at home watching Bollywood celebrities being awarded for various categories in the middle of extravagant and power-pact dance performances? Today that’s how excited GenZs are when it comes to showing up for their Spotify Wrapped handcrafted specifically for them. So, what is this Spotify Wrapped?
Simply put it’s a personalised playlist that Spotify makes for its users based on the data of music that the said users have been listening to during the current year. What’s more? You get a series of music highlights curated uniquely for you and your equally unique music taste. This highlight will have you head over heels to find out which songs, artists, podcasts and albums you've listened to the most this year.
Demographically, various research studies show that 71% of people belonging to the age group of 18-34 years old tend to work efficiently while listening to music. And so it is true. Listening to different beats relatively sparks different parts of your brain. This helps in widening the horizons of our thought process which helps in tackling situations innovatively while achieving the same or even better results. Is it safe to say that Taylor Swift and Pritam are saving the corporate deadlines? Absolutely!
Usually coworkers show unproductiveness towards the end of the year due to holidays and its festivities. Times like these are a cry for getting work done but Spotify has successfully changed it 180 degrees by releasing these super cool year-end wraps. We know how necessary music is to kick-start any work. The release of Spotify Wrapped transforms all laziness and homesick feeling into an energising and upbeat atmosphere filled with crazy yet impactful ideas.
So, what does your Spotify Wrapped look like?
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